Blogging and Ping Backs

A pingback is a type of comment that’s created when you link to another blog post where pingbacks are enabled.

Strengths:

  • A pingback is a type of comment that’s created when you link to another WordPress blog post where pingbacks are enabled.
  • The best way to think about pingbacks is as remote comments – Person A posts something on his blog. Person B posts on her own blog, linking to Person A’s post.

Weaknesses:

  • Sometimes pingbacks can overtake your comment section and become overwhelming
  • Pingbacks have also been a target for many spammers
  • In March 2014, pingbacks were said to be targeting vulnerable WordPress websites and were the ‘in’ to becoming a part of a DDoS* attack. The attack has been resolved since March, but many are still worried about the security and a possible attack in the future. If you have extra security pingbacks you should be completely safe, and pingbacks are technically less susceptible to spamming than other types of linkbacks, but it’s true that there are no guarantees.

*A Distributed Denial of Service (DDoS) attack is an attempt to make an online service unavailable by overwhelming it with traffic from multiple sources. They target a wide variety of important resources, from banks to news websites, and present a major challenge to making sure people can publish and access important information.

Offline integration tools and how they add value to Digital Media channels:

Content and images from existing marketing materials such as Press Releases and Newsletters can easily be digitized and re-edited to suit a blog (casual conversation) format.

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