Interactive Advertising

The evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation

Strengths:

  • Huge reach at a very low cost
  • Enhances the brand to a wider market
  • Ideal for businesses with a national or international market

Weaknesses:

  • Easy for your marketing tools to be used by others to copy
  • Logos and trademarks can be copied and used illegally
  • Web users are historically ignoring spam and web advertising

Offline integration tools and how they add value to Digital Media channels:

  • The Web offers high-impact opportunities to complement and add value to all your offline marketing tools such as radio and TV.

 

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