Paid Search

This means that you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or paid search is less commonly known for when your ad is displayed (cost-per-impression – CPM).

Strengths:

  • Immediate targeted results
  • Easy to calculate your ROI
  • Excellent vehicle to keyword test words for your organic SEO

 Weaknesses:

  • Lower conversion rates On Google
  • 72.3 per cent of users surveyed felt that organic results were more relevant, while only 27.7 per cent rated paid results as more relevant.
  • Spend on PPC needs to be constant as site traffic stops just as quickly as it starts.
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