This means that you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or paid search is less commonly known for when your ad is displayed (cost-per-impression – CPM).
Immediate targeted results
Easy to calculate your ROI
Excellent vehicle to keyword test words for your organic SEO
Lower conversion rates On Google
72.3 per cent of users surveyed felt that organic results were more relevant, while only 27.7 per cent rated paid results as more relevant.
Spend on PPC needs to be constant as site traffic stops just as quickly as it starts.