Social Media

Social Media, Viral and Word of Mouth Marketing

Combining conventional marketing with social media such as:

Facebook – Twitter – Linkedin – Pinterest – Google Plus+

Strengths:

  • The combination of social media and marketing can reach a huge audience in a cost effective way
  • Social media and radio are great lead generators
  • Consumers are influenced by the opinions of their peers, friends and family highly when handled well.

Weaknesses:

  • High risk communications technique
  • Requires significant initial investment and constant monitoring
  • Challenging as people don’t like be ‘sold to’ via social media channels
  • Choice of content and understanding the audience is critical

Offline integration tools and how they add value to Digital Media channels:

  • Normal marketing and advertising messages and channels are totally inappropriate, other than simply directing people to the page
  • Write in a different voice to advertising words and be:

–  Creative
–  Honest and courteous
–  Individual
–  Conscious of the audience
–  Update regularly

Instagram

Instagram is a free program that allows users to apply digital filters to photos and then share them through social networking services. Instagram is now owned by Facebook.

It can be used to promote your latest product via photos and can be an excellent way to attract customers and market your business, especially when you are selling a visual product such as food or clothing. Instagram allows captions, hash tags (similar to Twitter) and tagging that can be used as part of your online marketing campaign or even to run a competition.

In a recent editorial published on 15th November 2016 by John Fingas he explains the recent integration of Facebook, Messenger and Instagram: https://www.engadget.com/2016/11/15/facebook-and-instagram-unified-business-inbox/  

“Facebook bought Instagram way back in 2012, but you almost wouldn’t know it from how separate they are. Outside of Instagram’s options to log in with and post to Facebook, you almost wouldn’t know the two entities are connected. However, that’s changing in a big way… for the corporate crowd, at least. Facebook is launching a unified Pages Manager inbox that lets businesses see and reply to their Facebook, Messenger and Instagram interactions in one place. If you complain about a faulty product in an Instagram comment, you’re just as likely to be answered as if you’d sent a scathing Facebook message.

Social media managers can also get a better sense of your history. They’ll see your publicly available Facebook or Instagram profile, and will know whether or not you’ve spoken before. They can even apply labels, so they’ll know if your concerns are particularly urgent or if you’re a regular.

Everyone using Pages Manager should see the new inbox available within weeks, and it’ll spread to other devices as well. The question is: will regular users see anything like this? Why can’t we check our Instagram interactions in Facebook, for example? Still, this is a good sign — it shows that Facebook is aware of at least some situations where its social networks need tighter integration”.

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