Consumers are exposed to marketing driven messaging at every turn – in their morning newspaper, on billboards and on the radio as they commute to work, on their computer screens, their mobile devices and their TVs.
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It’s a multichannel world, and consumers expect marketers to reach them at the touch points, and on the devices, that are convenient for them. Today, even traditional media has become digital. Consumers can read newspapers on their tablets, listen to radio on their phones and watch movies or TV shows on their laptops.
Therefore, marketers must consider every channel and every device as they plan their marketing strategies. The trouble is, that because of the speed of change and expansion of technology, it’s becoming increasingly difficult to keep up with ‘what’s happening’ with digital marketing in today’s business world.