A type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Strengths:
- Payment is by results only. Affiliates refer leads or sales and are paid an agreed %
- You immediately gain more customers with no cold calling
- It does not require a sizeable investment
Weaknesses:
- If you use affiliate brokers higher commission and set up costs can be incurred
- The affiliate may engage in false and misleading advertising
- Link hijackers can hijack links and steal commissions
Offline integration tools and how they add value to Digital Media channels:
- Advertise and promote your affiliate program/products via all your offline marketing tools
- Do your research and homework, vet personally all potential affiliates and implement simple security methods