Social Media, Viral and Word of Mouth Marketing
Combining conventional marketing with social media such as:
Facebook | Twitter | Linkedin | Pinterest | Google Plus+
Strengths:
The combination of social media and marketing can reach a huge audience in a cost effective way
Social media and radio are great lead generators
Consumers are influenced by the opinions of their peers, friends and family highly when handled well.
Weaknesses:
- High risk communications technique
- Requires significant initial investment and constant monitoring
- Challenging as people don’t like be ‘sold to’ via social media channels
- Choice of content and understanding the audience is critical
Offline integration tools and how they add value to Digital Media channels:
- Normal marketing and advertising messages and channels are totally inappropriate, other than simply directing people to the page
- Write in a different voice to advertising words and be:
– Creative | Honest and courteous | Individual | Conscious of the audience | Update regularly