The evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation
Strengths:
- Huge reach at a very low cost
- Enhances the brand to a wider market
- Ideal for businesses with a national or international market
Weaknesses:
- Easy for your marketing tools to be used by others to copy
- Logos and trademarks can be copied and used illegally
- Web users are historically ignoring spam and web advertising
Offline integration tools and how they add value to Digital Media channels:
- The Web offers high-impact opportunities to complement and add value to all your offline marketing tools such as radio and TV.
